Updated at: 2026-09-08.
his Cookies Policy explains how Up Tracking ("we", "us", or "our") uses cookies and similar technologies when you visit our website uptracking.nl (the "Site"). It explains what these technologies are, why we use them, and your rights to control our use of them.
1. What Are Cookies?Cookies are small text files stored on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
First-Party Cookies: These are set directly by us.<
Third-Party Cookies: These are set by parties other than us, such as analytics providers or advertising networks.
We also use similar tracking technologies like web beacons, pixels, and local storage to monitor and analyze user behavior on our Site.
2. Types of Cookies We Use and WhyThe cookies used on our Site generally fall into the following categories:
A. Strictly Necessary CookiesThese cookies are essential to provide you with services available through our Site and to use some of its features, such as accessing secure areas. Because these cookies are strictly necessary, you cannot refuse them without affecting how our Site functions.Examples: Session IDs, security authentication, and remembering your cookie consent preferences.
B. Performance and Analytics CookiesThese cookies collect information that is used either in aggregate form to help us understand how our Site is being used, how effective our marketing campaigns are, or to help us customize our Site for you.Examples: Google Analytics cookies used to track page views, time spent on site, and bounce rates.
C. Functionality CookiesThese cookies are used to enhance the performance and functionality of our Site but are non-essential to their use. However, without these cookies, certain functionality (like embedded videos) may become unavailable.
D. Targeting and Advertising CookiesThese cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.
3. Overview of Used CookiesBelow is a detailed list of the specific cookies used on our Site:
Provider / NameType PurposeExpiry[e.g., Google Analytics / _ga]AnalyticsAnalyzes visitor traffic and user journeys[2 years] [e.g., Up Tracking / session_id]NecessaryMaintains user login session status[Session]4. How Can I Control Cookies?
You have the right to decide whether to accept or reject cookies.
Via the Up Tracking Cookie Banner
When you first visit our Site, a cookie consent banner will appear. You can choose to accept all cookies, customize your settings, or decline non-essential cookies. You can update these preferences at any time by clicking the cookie settings icon in the bottom corner of our website.Via Your Web Browser
You can set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information:5. Changes to This Cookies Policy
We may update this Cookies Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookies Policy regularly to stay informed about our use of cookies and related technologies.6. Contact UsIf you have any questions about our use of cookies or other technologies, please email us at: support@uptracking.nl